Newly launched Post-Graduate Programme in Performance Marketing — Cohort begins 17 June 2026. Enquire now →
Community · Events

Where practitioners connect, challenge, and build.

A Factor events are not passive content consumption. They are working sessions where practitioners share real insights, challenge assumptions, and build capability together.

In our community

Life at A Factor

Real moments from our cohorts — workshops, brand visits, hackathons, fireside chats.

Cohort weekend — Mumbai campus
Brand visit — Boat HQ
Pitch Night — Bengaluru, final-week portfolio reviews
Workshop — Storyboarding with Schbang
Founder fireside — Mamaearth
Portfolio reviews
Cohort lunch
Career Day — Mumbai
The principle

You leave with something you did not have when you arrived.

A new framework. A sharper perspective. A connection with someone who is solving the same problems you are. Whether it is a focused webinar, a hands-on workshop, or an industry panel with hiring managers and practitioners, the emphasis is always on applied knowledge and honest conversation.

Explore the Programme Catalogue →

Events that extend your development.

If you are building capability through A Factor's Programme Catalogue, events extend that learning into live practice. If you are exploring the broader community, events are the fastest way to meet the people who make it worth joining.

Register early — many sessions have limited capacity to keep the conversation focused and the interaction genuine. The cap exists to protect quality, not to manufacture scarcity.

Working sessions Applied knowledge Honest conversation
Upcoming events

Sessions now open for registration.

Register early — many sessions have limited capacity to keep the conversation focused and the interaction genuine.

01

Performance marketing in an AI-augmented landscape

How AI-augmented tools are reshaping campaign architecture, bidding strategies, and performance measurement. What practitioners need to understand — and what they need to question.

Webinar Online 90 minutes
02

Building a content strategy that survives platform changes

A hands-on, half-day workshop. Bring your current content strategy. Leave with a governance framework that does not collapse every time an algorithm updates.

Workshop Online Half-day
03

The employer perspective: what hiring managers actually evaluate

Three hiring managers from leading agencies and brands discuss what they look for beyond the CV — the competencies, the portfolio proof, and the questions that separate candidates.

Industry panel Online 90 minutes
04

SEO masterclass: technical foundations to strategic visibility

A full-day deep dive from technical auditing through to strategic visibility planning. For practitioners who want to move beyond checklists into genuine search strategy.

Masterclass In-person Full-day
Past events

Archive of recent sessions.

Missed a session? Recordings and session materials are made available to registered community members.

Webinar

Competency-based hiring: a framework for digital marketing roles

A structured look at how hiring teams can move beyond CV pattern-matching and evaluate the competencies that role performance actually depends on.

Recording available
Workshop

From execution to strategy: the capability gap in mid-career professionals

A working session on the specific competencies that separate professionals who execute well from those who lead with strategic clarity.

Recording available
Industry panel

Data-driven decision making for marketing leaders

Three marketing leaders on how they build decision discipline inside their teams — what gets measured, what gets ignored, and what changes when the data is uncertain.

Recording available
Event formats

Different formats for different purposes.

Choose the depth and commitment level that matches where you are in your development. Each format is designed around a specific kind of learning interaction — not a content delivery convention.

01

Webinars

Expert-led sessions on specific topics. A focused presentation followed by open Q&A. Designed for practitioners who want depth on a single subject without committing a full day.

60–90 minutes Online
02

Workshops

Hands-on, applied sessions. You bring your own work — a campaign, a strategy document, a content plan — and apply structured frameworks to it in real time. You leave with something you can use immediately.

Half-day Applied
03

Industry panels & masterclasses

Panels bring practitioners, hiring managers, and industry leaders together for honest discussion. Masterclasses go deep — full-day intensives on a single competency domain from foundations to advanced application.

90 minutes – full-day Mixed format
Event calendar Updated weekly
WebinarsMonthly
WorkshopsBi-monthly
Industry panelsQuarterly
MasterclassesTwice yearly
CapacityLimited
How to participate

Three ways to engage with A Factor events.

From single-session registration to integrated community membership, participation scales to your commitment level. Every option is designed to make sure you arrive prepared and leave with applied value.

Visit the Discussion Forums →
01

Register for a single session

Pick the format that matches the depth you need — a webinar to scan a topic, a workshop to apply it, a masterclass to go deep. Pay-per-session for one-time engagement.

02

Subscribe to the events calendar

Receive advance notice of upcoming sessions, with priority registration for limited-capacity workshops. The calendar arrives monthly with curated picks.

03

Become a community member

Full event access, forum participation, and contest entry as part of A Factor's community membership. Recordings and session materials archived for ongoing reference.

Working sessions

You leave with something you did not have when you arrived.

Every event is built around a specific working outcome — not a passive talk. You come with a question, leave with a draft, a framework, or a contact.

Show up. Participate. Build.

Every A Factor event is built for practitioners who take their development seriously. Register for the next session and bring your questions.

Register for the next event →