Marketing
PM
PG Programme in Performance Marketing
Application deadline: 10 June 2026
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4 seats left
India's Capability Institution · Est. 2026
India's most practical school for digital marketing, AI & real capability.
Build the role you're aiming for through diagnostic assessment, structured cohorts, and real brand projects — not another certificate to add to your LinkedIn.
Defined roles to choose from
Real brand projects across cohorts
Campuses
Mumbai & Bengaluru
Mumbai & Bengaluru
Hiring momentum by role
Indian digital marketing · Q1 2026
LIVE
Performance Marketing Specialist +24%
Open roles in India
3,840
Median CTC (3–5 yr)
₹18–22 LPA
Top hiring brands
Swiggy
Zomato
CRED
Razorpay
Phonepe
Our programmes are backed by
NSDC
Ministry of Skill Development
MEPSC
NASSCOM Member
ISO 9001 : 2015
Programmes
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Pick a role. We'll show you the path.
Every programme is built backwards from an actual hiring role — not curated from a generic skill list.
Strategy
DS
Analytics
AN
Brand
CM
Marketing
SE
Leadership
ML
Hear from our alumni
See all stories →
Real stories from the people we've trained.
Watch how A Factor graduates moved into roles they were aiming for — in their own words.
Aanya Sharma
Performance Marketer Swiggy
Rohan Mehta
Brand Lead Boat
Ishita Patel
SEO Specialist Nykaa
Karan Verma
Analytics Lead Razorpay
Pooja Reddy
Strategist CRED
Aditya Iyer
Content Strategist Zomato
Tanya Kapoor
Growth Marketer Phonepe
Vivaan Joshi
Social Media Lead Mamaearth
Graduates land role-relevant work within 90 days of completion
Industry trainers who've held the role they teach
Hiring partners across consumer & B2B in India
Alumni working across India, GCC, & SE Asia
Trained by industry, not academics
Meet the full faculty →
Faculty who've actually held the role.
You don't learn performance marketing from someone who read about it. Every A Factor faculty member is an operator at a real Indian company.
VK
Vikram Khanna
Head of Performance Marketing
SwiggyRM
Riya Mehrotra
Director — Brand Strategy
MamaearthAN
Arjun Nair
VP — Growth & Analytics
RazorpayPG
Priyanka Ghosh
Head of Content
ZomatoSK
Sameer Khurana
SEO & Editorial Lead
CREDDA
Devika Aiyar
Marketing Lead — SEA
PhonepeHS
Harsh Solanki
Creative Director
SchbangNK
Neha Kulkarni
Head of Social
Boat
Real brand projects
View case studies →
Work on actual briefs from real Indian brands.
Every cohort tackles a live brief from one of our partner brands. Your work is reviewed by the brand's marketing team — and the best portfolios get shared with them directly.
Swiggy Instamart
SI
Reactivating dormant 10-minute delivery users
Cohort proposal lifted dormant-user click-through by +27% in A/B test. Top 3 portfolios shared with Swiggy growth team.
Boat
BT
Premium audio launch — Tier-2 city positioning
Reframed the positioning beyond "value-for-money". Cohort's narrative used in three live campaigns.
CRED
CR
Onboarding flow for high-NW segment
Cohort's funnel rewrite halved drop-off at KYC step in pilot. 2 graduates hired off the back of the work.
Where our graduates work
120+ hiring partners across consumer & B2B India.
Direct intros, no third-party recruiter fees, no "career portal" maze.
Swiggy
Zomato
CRED
Razorpay
Phonepe
Nykaa
Boat
Mamaearth
Flipkart
Schbang
Dentsu
Madison
GroupM
Zepto
Meesho
Urban Co.
Cult.fit
Lenskart
PolicyBazaar
Sleepy Owl
The Economic Times
Business Standard
YourStory
Inc42
Entrepreneur
Mint
Afaqs!
Storyboard18
Life at A Factor
Inside our community →
Cohort life is anything but ordinary.
Campus weekends. Hackathons. Brand visits. Founder fireside chats. Pizza-and-portfolio nights.
Cohort weekend — Mumbai campus, Apr 2026
Brand visit — Boat HQ
Pitch Night — Bengaluru, final-week portfolio reviews
Workshop — Storyboarding with Schbang
Founder fireside — Mamaearth
Hackathon
Portfolio reviews
Career Day, Mumbai
Free masterclasses
See all masterclasses →
Sit in on a session before you apply.
Free, no-strings sessions with our faculty — live and recorded.
Live
SAT, 24 MAY 2026 · 11:00 AM IST
The economics of a paid acquisition campaign — from first principles
90 minutes · live with Q&A
By Vikram Khanna, Head of Performance Marketing at Swiggy
98,254 enrolled
Recorded
ANYTIME · ON-DEMAND
What hiring managers actually look for in a marketing portfolio
60 minutes · on-demand replay
By Riya Mehrotra, Director — Brand Strategy at Mamaearth
62,180 enrolled
Live
SUN, 01 JUN 2026 · 6:00 PM IST
From dashboards to decisions: making analytics actually drive marketing
75 minutes · live with Q&A
By Arjun Nair, VP — Growth & Analytics at Razorpay
44,902 enrolled
Recognised across the industry
See all →
Awards & recognition.
2026
India Edtech Excellence Award — Best Institute, Digital Marketing
Awarded by India Edtech Council, recognising outcome-led methodology
2026
NSDC Excellence — Outstanding Skilling Institution
National Skill Development Corporation, Ministry of Skill Development
2026
Storyboard18 — Marketing Education Institution to Watch
Editorial recognition for the Role Readiness Assessment methodology
2026
Afaqs! Best New Edtech Brand
Inducted into the Afaqs! 40-Under-40 emerging brands list
Apply for the next cohort
Talk to our admissions team.
Tell us a bit about you. We'll send the programme brochure, fee structure, and book a 20-minute call to walk through fit.
Or reach us directly: +91 9619 958615 · admissions@afactor.in