Marketing
Programme catalogue
Programmes built around roles, not tools.
Every programme in the A Factor catalogue maps to a defined industry role. Structure comes from the Role Framework. Competency targets come from the role itself.
Programmes
Find your role
Six role-specific programmes. Pick the one that matches the role you're aiming for.
Strategy
Digital Strategy & GTM
Analytics
Marketing Analytics & Insight
Brand
Content & Brand Strategy
Marketing
SEO Specialist Programme
Leadership
Marketing Leadership Track
Why role-based
A Factor does not organise training around platforms.
Platforms change their interfaces quarterly. Tool proficiency has a short shelf life. The competencies that define a professional role remain structurally stable. That is what these programmes develop.
See the Role Framework →Each programme specifies its target role, prerequisite requirements, duration, key competency domains, and delivery mode. The intent is precision — you should know exactly what you are building toward, what you are starting from, and what you will be able to demonstrate at the end.
The catalogue is structured in two layers: a mandatory Base Module that builds the cognitive infrastructure shared by every digital marketing role, and a set of role-specific programmes that develop the competencies a particular role demands.
Analytical thinking, strategic planning, audience intelligence, channel orchestration — these are what these programmes develop. The interface specifics will be different five years from now. The underlying competencies will not.
Where everyone starts
Base Module.
The cognitive infrastructure every digital marketer needs — decision-making frameworks, business reality, AI systems, and algorithmic thinking. Role-agnostic, future-proof.
The Base Module
No role-specific programme begins without the Base Module. It builds the foundation shared by all digital marketing roles — the frameworks, judgement, and analytical discipline that every subsequent programme assumes you have.
4 weeks
Online
No prerequisite
What you build in the Base Module
- Decision-making under ambiguity
- Business and commercial reality
- AI systems and algorithmic thinking
- AI literacy applied to marketing
- Strategic framing of every channel
Role-specific programmes
One programme per role. Six roles, ready to enrol.
Each programme targets a specific digital marketing role. All role programmes require completion of the Base Module.
Performance Marketing Specialist
Build the analytical rigour, channel expertise, and strategic budgeting that performance marketing demands. Data-driven optimisation across paid channels.
12 weeks
Online
SEO Specialist
Build organic visibility through technical, content, and authority strategies. Deep domain competence in search systems and algorithmic thinking.
12 weeks
Online
Social Media Manager
Build brand presence, community engagement, and audience growth across social platforms. Communication mastery with strategic discipline.
12 weeks
Online
Content Strategist
Plan, create, and govern content that serves business objectives and audience needs. Strategic communication with analytical rigour.
12 weeks
Online
Marketing Automation / CRM Specialist
Design automated journeys and manage customer relationships at scale. Technical depth with operational discipline.
12 weeks
Online
Digital Marketing Manager
Orchestrate cross-channel strategy, team coordination, and marketing performance. Leadership and strategic thinking at scale.
14 weeks
Online
How they're structured
Every programme follows the same four-step model.
A linear, transparent path from where you are today to demonstrated competence in your target role.
01
Define
Each programme begins with the role definition — the competency profile, performance expectation, and readiness criteria.
02
Assess
The Role Readiness Assessment maps your current competency profile against role requirements, calibrating the programme to your gaps.
03
Build
Structured modules connect to specific competency domains. Every assignment maps to a competency you will later be assessed on.
04
Prove
Graduate with a capstone portfolio — project evidence employers can evaluate, calibrated against the role you trained for.
How to choose
Your programme choice should not be based on what sounds interesting.
It should be based on the role you are building toward and where your competency gaps lie. A Factor provides two mechanisms for making that determination.
Role Readiness Assessment
The diagnostic starting point. It measures your current competency profile across ten domains, mapped against the requirements of your target role. The result is a calibrated picture of your strengths and the specific gaps your programme must address.
The Role Framework
Defines the seven roles and their competency requirements. If you are unsure which role fits your professional direction, the framework provides the clarity you need — through structured definitions of what each role demands.
For learners who want a guided sequence, Learning Paths provide structured progression from the Base Module through your target role programme and into advanced specialisation.
Base + Role
Six role programmes, one foundation.
Every learner begins with the Base Module — four pillars of cognitive infrastructure — then enters a role-specific programme calibrated to their target role.
Build proof of capability. Not just proof of completion.
Join the enrolling cohort and start building the measurable evidence your professional readiness requires.
Start your diagnostic →